Affiliate Disclosure
Some links on this site earn us a commission when someone signs up to a dating platform through them. That is the site's only source of revenue, and this page explains exactly how it works and where the conflict sits.
What is an affiliate link here
Every outbound link to a dating platform that can earn us money carries a visible label and the HTML attribute rel="sponsored nofollow". They are used on review pages, on the comparison table, and nowhere else.
Clicking one costs you nothing and does not change the price you pay. If you sign up, the platform pays us a fee.
What the money does not buy
Position in the comparison table. Our order is set by how much we have independently verified about each platform, which is a criterion no payment can move. The description on a review page. Whether a negative finding gets published. Whether a platform appears at all.
No platform has advance sight of a page. No platform has ever been offered, and will not be offered, a change in coverage in exchange for a commercial arrangement.
The conflict, stated plainly
We earn from platforms that are operating and nothing from platforms that have closed. That is a structural incentive to keep dead platforms out of sight and living ones prominent.
The way this site is built against that: closed platforms stay in the comparison table, marked and unranked, with a page explaining what happened. Four of the sixteen platforms we track are closed or rebranded, and all four are listed.
Where this applies
Every page on this domain. Where a specific page contains affiliate links, the page says so near the links rather than only here.
How to tell whether a link pays us
Any outbound link to a dating platform that can earn us money carries a visible label, sits inside a block that says so, and uses rel="sponsored nofollow" in the markup. You can confirm that last part in your browser without taking our word for it.
Links to news reports, regulators, reporting bodies and reference material never pay us anything.